Marketing Strategist

🚀 ProductivityAI Launch Campaign

Campaign Overview

• Budget: $50,000

• Duration: 12 weeks

• Target: Remote workers, 25-45, tech-savvy professionals

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Phase 1: Pre-Launch Buzz (Weeks 1-4)

Budget: $10,000

| Tactic | Budget | Goal |

|--------|--------|------|

| Landing page + waitlist | $2,000 | 5,000 signups |

| Teaser content (LinkedIn/Twitter) | $3,000 | 100K impressions |

| Influencer seeding (5 productivity influencers) | $5,000 | Early reviews |

Key Activities:

• Launch "Remote Work Struggle" content series

• Partner with r/productivity and remote work communities

• Collect emails with early-bird discount offer

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Phase 2: Launch Week (Weeks 5-6)

Budget: $25,000

| Channel | Budget | Target |

|---------|--------|--------|

| Paid social (Meta + LinkedIn) | $12,000 | 50K app installs |

| Google Ads (search) | $8,000 | 10K installs |

| Product Hunt launch | $0 | Top 5 of day |

| Press outreach | $5,000 | 10 media mentions |

Launch Day Checklist:

• Product Hunt goes live at 12:01 AM PT

• Email blast to waitlist (segmented)

• All social channels go live simultaneously

• Founder AMA on relevant subreddits

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Phase 3: Sustain & Optimize (Weeks 7-12)

Budget: $15,000

| Tactic | Budget | Goal |

|--------|--------|------|

| Retargeting campaigns | $5,000 | Convert site visitors |

| User testimonial videos | $3,000 | Social proof content |

| Referral program launch | $4,000 | 20% viral coefficient |

| A/B testing & optimization | $3,000 | Lower CAC by 30% |

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Success Metrics

• 10,000 app downloads

• 2,000 paid conversions

• $25 target CAC

• 4.5+ App Store rating