AI Ad Copy Generation Guide

Learn how to create high-converting ad copy for every platform using AI assistance.

The Ad Copy Challenge

Great ad copy must:

• Grab attention in seconds
• Communicate value clearly
• Drive specific actions
• Fit strict character limits
• Stand out from competitors
• Comply with platform policies

AI helps you generate, test, and optimize ad copy at scale.

Platform-Specific Ad Copy

Google Ads

Search Ads Structure:

• Headlines (30 chars each, up to 15)
• Descriptions (90 chars each, up to 4)
• Display URL path (15 chars each, 2 segments)

AI Generation Prompt:

Create Google Search ad copy for [product/service]:
Target keyword: [keyword]
Unique value prop: [USP]
Call to action: [CTA]

Generate:
- 10 headlines (30 chars max each)
- 4 descriptions (90 chars max each)
- 2 display paths (15 chars each)

Include: keyword in headlines, benefits, urgency, social proof where natural.

Responsive Search Ads Best Practices:

1. Vary your headlines - different angles and benefits
2. Include keywords naturally
3. Mix headline types: benefit, feature, CTA, social proof
4. Test pinning strategies

Facebook/Instagram Ads

Primary Text: 125 chars (before "see more") Headline: 40 chars Description: 30 chars

AI Generation Prompt:

Write Facebook ad copy for [product]:
Audience: [demographic and interest]
Goal: [awareness/consideration/conversion]
Offer: [if applicable]

Format:
- Primary text (hook + benefit + CTA) - 3 versions
- Headlines - 5 versions
- Descriptions - 3 versions

Tone: [casual/professional/playful]
Include: emoji usage, social proof elements

Best Practices:

• Lead with emotion or curiosity
• Use emojis strategically (not excessively)
• Ask questions to drive engagement
• Include clear value proposition

LinkedIn Ads

Sponsored Content:

• Intro text: 150 chars
• Headline: 70 chars

Tone Guidelines:

• Professional but not stuffy
• Focus on business outcomes
• Use industry language appropriately
• Lead with insights or data

AI Prompt Template:

Create LinkedIn ad copy for [B2B product]:
Target: [job titles/industries]
Pain point: [specific challenge]
Solution: [how product helps]

Generate professional ad copy that:
- Opens with a relevant insight or question
- Speaks to business outcomes
- Uses appropriate industry terminology
- Ends with clear CTA

TikTok Ads

Text Overlay: Keep short, punchy Caption: 150 chars ideal

Creative Approach:

• Native-feeling content
• Hook in first 3 seconds
• Trend-aware language
• Casual, authentic tone

AI Prompt:

Write TikTok ad copy for [product] targeting [Gen Z/Millennials]:
- 5 hook options (first 3 seconds text overlay)
- 3 caption variations
- Hashtag suggestions

Style: native TikTok feel, not corporate, trend-aware

Ad Copy Frameworks

AIDA Framework

Attention → Interest → Desire → Action

AI can generate copy following this structure:

Using AIDA framework, write ad copy for [product]:
- Attention: Surprising stat or question
- Interest: Unique benefit
- Desire: Emotional outcome
- Action: Clear CTA

PAS Framework

Problem → Agitate → Solution

Using PAS framework for [audience] struggling with [problem]:
- Problem: State the pain point
- Agitate: Emphasize consequences
- Solution: Present your product

BAB Framework

Before → After → Bridge

Using BAB framework:
- Before: Current frustrating situation
- After: Desired outcome
- Bridge: How your product gets them there

A/B Testing Strategy

What to Test

Headlines:

• Benefit vs. feature
• Question vs. statement
• With urgency vs. without
• With numbers vs. without

Body Copy:

• Long vs. short
• Emotional vs. logical
• First person vs. second person
• With testimonial vs. without

AI-Powered Testing

Generate test variations:

For this winning ad: [ad copy]
Generate 5 variations testing:
1. Different emotional angle
2. Added urgency
3. Social proof emphasis
4. Question-based headline
5. Number/statistic inclusion

Compliance and Best Practices

Platform Policies

Common Restrictions:

• Before/after claims
• Income promises
• Health claims
• Prohibited content
• Trademark usage

AI Compliance Check:

Review this ad copy for [platform] compliance:
[your ad copy]

Check for:
- Prohibited claims
- Required disclaimers
- Policy violations
- Recommended changes

Legal Considerations

• Substantiate all claims
• Use disclaimers where needed
• Respect competitor trademarks
• Comply with industry regulations

Scaling Ad Production

Batch Generation

Create ad variations efficiently:

Generate ad copy for 5 audience segments for [product]:
Segments: [list audiences]

For each segment, create:
- 3 headlines
- 2 primary texts
- 1 description

Customize language and benefits for each audience.

Dynamic Creative

Prepare elements for dynamic ads:

• Multiple headlines per theme
• Various CTAs
• Different benefit focuses
• Audience-specific language

Measuring Ad Copy Success

Key Metrics

Metric	What It Measures	Good Benchmark
CTR	Ad relevance and appeal	2-5% (varies by platform)
CVR	Landing page alignment	2-10%
Quality Score	Overall ad quality	7+ (Google)
Relevance Score	Audience fit	8+ (Facebook)

Optimization Loop

1. Launch with 3-5 variations
2. Let data accumulate (1000+ impressions)
3. Identify winners and losers
4. Generate new variations of winners
5. Pause underperformers
6. Repeat

Best Practices

1. Match landing page - Ad copy should align with destination
2. Test continuously - Always have tests running
3. Refresh regularly - Ad fatigue is real
4. Know your audience - Specific beats generic
5. Include CTA - Tell people what to do
6. Use numbers - Specificity builds credibility

Start creating: Ad Copy Fabrics